Pepin and the Romeo Y Julieta brand
It was Alvarez Y Garcia’s organization that first started making Romeo Y Julieta Cigars and he was just keeping it for local distributions. Originally, the Romeo Y Julieta cigars were never meant for anyone outside of Cuba. Although the Cubans are known to be excellent marketers (Considering the Cigar ban and stuff), the Romeo Y Julieta brand was just not allowed to go out at all. It’s funny because now they are all over the place.
The man was “Pepin” who legend has it was never seen sitting as he was always making things happen. They say the man only slept when his body just couldn’t perform anymore and was totally exhausted. Pepin single handedly took the Romeo Y Julieta brand, after buying it’s selling rights to a level no one ever imagined. His Cuban cigars are now sold in almost every corner of the globe. The amazing story is that it all happened in just a few years before the internet or the computer ever came around.
Carrying nothing but pure love for Havana cigars and ‘Gung Ho’ drive to share his love with the world, “Pepin” let the world know about his Cuban cigars in the shortest time possible. He went straight to the people who were well respected and had the means to enjoy his product, he took this Cuban cigars to England. By using a very ingenious technique of naming his Cuban cigars after royal faces of England, he established the cash flow required to turn the Romeo Y Julieta brand into a global force.
“They are my kids” as Pepin often referred to his Cuban cigars. Pepin had incredible quality control and established one of the most robust factories ever to create cigars or Cuban cigars in this case. Everything that came out of the factory had to go through one of the best quality control team ever assembled for the production of Cuban cigars. It was the quality of the Romeo Y Julieta cigars that helped the brand gain worldwide fame and stature in the long run.
A lot of girls in England now give Romeo Y Julieta cigars as present to their boyfriends or husbands. Nothing expresses real love than a Cuban cigar that is actually called the Romeo Y Julieta cigar. Today this brand is famous worldwide but especially in Europe and other countries near by. Some even call it the Englishman’s Cuban cigar or the true lover’s cigar. Whatever the magic is, Pepin sure helped the whole world experience it.
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